With an academic background in psychology and forensic psychology, John has since moved into the healthcare market research area. He’s has spent six years developing qualitative and quantitative research skills before progressing to a senior researcher, and leading large global research projects across a variety of therapy areas.
John brings his passion for psychology and behavioural science into all of his work, aiming to uncover the underlying drivers of behaviour change. He is fascinated by what is going on ‘below the surface’ and how strategy can be used to ‘nudge’ behaviour.
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