Ana-Maria Ariciu

Ana-Maria has a strong academic research experience, holding a MSc in Pharmaceutical Science from the University of Bucharest and a PhD in Chemistry as part of a Marie Curie Training Network at the University of Manchester. She has worked in healthcare consultancy for over 4 years, her expertise spanning across commercial strategy, market research and marketing excellence. Ana-Maria has built robust experience in competitive strategy simulation, opportunity assessment, product and brand positioning, patient journey and customer engagement, benchmarking capabilities and delivering strategic insights and interactive cross-functional workshops.

Ana-Maria is a people-person and feels most rewarded when she creates meaningful connections with colleagues and clients alike. She also brings an appetite for solving complex strategic challenges, being detail-focused and dedicated to delivering high quality work.

• Background: 4+ years market research & strategy experience
• Joined: November 2022