As a Consultant, Amy fuses her scientific knowledge from her Masters in Integrative Biology, with her fascination with human behaviour.
From graduation, Amy has expanded her healthcare and pharma experience working on both qualitative and quantitative market research projects; and building her experience in brand strategy. Amy has worked in several disease areas including haemophilia, oncology, neurological disease and heart failure. Amy is motivated by truly understanding human decision making, that ultimately can affect patient outcomes.