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Our Thinking

Thought Leadership  |  Posted on 6th August '20

How to Plan & Run Effective Virtual Workshops

Top Tips for Pharma and Healthcare Brand Teams The COVID-19 pandemic has impacted every aspect of our lives and changed some things for ever, from the person...

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Putting the brand at the heart of strategic planning


Brand Strategy  |  Posted on 16th April '18

Putting the brand at the heart of strategic planning


You need to know what your brand stands for if you’re to make good on its promise As br...

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Brand Strategy  |  Posted on 16th April '18

The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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Above Brand Strategy  |  Posted on 16th April '18

The Future is Bright. Could the Future be Nano? With Sonia Contera

For Strategic Tales we interviewed a diverse and interesting group of people. One of th...

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The Road to Prescription

Customer Research  |  Posted on 12th April '18

The Road to Prescription

Mapping customer needs, barriers and opportunities for your brand. One of the most impo...

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What is a Brand?

Brand Strategy  |  Posted on 12th April '18

What is a Brand?

Defining brands and why they are critical to success in healthcare. As we start our col...

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