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How to Plan & Run Effective Virtual Workshops

Top Tips for Pharma and Healthcare Brand Teams The COVID-19 pandemic has impacted every aspect of our lives and changed some things for ever, from the person...

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Putting the brand at the heart of strategic planning


Putting the brand at the heart of strategic planning


You need to know what your brand stands for if you’re to make good on its promise As br...

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The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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The Future is Bright. Could the Future be Nano? With Sonia Contera

For Strategic Tales we interviewed a diverse and interesting group of people. One of th...

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The Road to Prescription

The Road to Prescription

Mapping customer needs, barriers and opportunities for your brand. One of the most impo...

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What is a Brand?

What is a Brand?

Defining brands and why they are critical to success in healthcare. As we start our col...

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