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Is your Brand Positioning Really Helping you Drive Better Brand Performance?

Is your Brand Positioning Really Helping you Drive Better Brand Performance?  Pretty much every brand leader that we have ever worked with would recognise th...

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How to Plan and Run a High Performing Pharma Workshop

  Top Tips for Pharma & Healthcare Brand Teams In our work, rarely a week goes...

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Does Your Brand Tracking Help You Optimise Performance in a Digital World?

Strategic North: A Brand Health Special In the quest for world class performance, how d...

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A New Approach for Pharma Competitor Strategy

 Innovative pharma brand teams are finding there’s a new and better way to respond to ...

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Patient Research

An Integrated Patient Journey

To truly improve patient engagement and support, we must start by understanding their j...

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Putting the brand at the heart of strategic planning


Putting the brand at the heart of strategic planning


You need to know what your brand stands for if you’re to make good on its promise As br...

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The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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