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A New Approach for Pharma Competitor Strategy

Take a new approach to pharma competitor strategy by walking in your customer’s shoes.   Innovative pharma brand teams are finding there’s a new and bet...

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Patient Research

An Integrated Patient Journey

To truly improve patient engagement and support, we must start by understanding their j...

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Putting the brand at the heart of strategic planning


Putting the brand at the heart of strategic planning


You need to know what your brand stands for if you’re to make good on its promise As br...

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The 4 C’s Portfolio Brand Building

The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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The Future is Bright. Could the Future be Nano? With Sonia Contera

For Strategic Tales we interviewed a diverse and interesting group of people. One of th...

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The Road to Prescription

The Road to Prescription

Mapping customer needs, barriers and opportunities for your brand. One of the most impo...

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What is a Brand?

What is a Brand?

Defining brands and why they are critical to success in healthcare. As we start our col...

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