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What is a Brand?

What is a Brand?

Defining brands and why they are critical to success in healthcare. As we start our column in earnest, we thought we should perhaps state our position, be cl...

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Patient Research

An Integrated Patient Journey

To truly improve patient engagement and support, we must start by understanding their j...

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Strategic Planning

Putting the brand at the heart of strategic planning


You need to know what your brand stands for if you’re to make good on its promise As br...

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Branding

The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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The Future is Bright. Could the Future be Nano? With Sonia Contera

For Strategic Tales we interviewed a diverse and interesting group of people. One of th...

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The Road to Prescription

The Road to Prescription

Mapping customer needs, barriers and opportunities for your brand. One of the most impo...

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