Our Thinking

Brand | Posted on 12th April '18

What is a Brand?

Defining brands and why they are critical to success in healthcare. As we start our column in earnest, we thought we should perhaps state our position, be cl...

An Integrated Patient Journey

To truly improve patient engagement and support, we must start by understanding their j...

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Brand | Posted on 16th April '18

Putting the brand at the heart of strategic planning 

You need to know what your brand stands for if you’re to make good on its promise As br...

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Brand | Posted on 16th April '18

The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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Research | Posted on 16th April '18

The Future is Bright. Could the Future be Nano? With Sonia Contera

For Strategic Tales we interviewed a diverse and interesting group of people. One of th...

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Brand | Posted on 12th April '18

The Road to Prescription

Mapping customer needs, barriers and opportunities for your brand. One of the most impo...

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