Our Thinking

Brand Strategy | Posted on 23rd May '19

Is your Brand Positioning Really Helping you Drive Better Brand Performance?

Is your Brand Positioning Really Helping you Drive Better Brand Performance? Pretty much every brand leader that we have ever worked with would recognise th...

How to Plan and Run a High Performing Pharma Workshop

Top Tips for Pharma & Healthcare Brand Teams In our work, rarely a week goes...

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Thought Leadership | Posted on 3rd September '18

Does Your Brand Tracking Help You Optimise Performance in a Digital World?

Strategic North: A Brand Health Special In the quest for world class performance, how d...

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Thought Leadership | Posted on 29th May '18

A New Approach for Pharma Competitor Strategy

Innovative pharma brand teams are finding there’s a new and better way to respond to ...

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Customer Research | Posted on 16th April '18

An Integrated Patient Journey

To truly improve patient engagement and support, we must start by understanding their j...

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Brand Strategy | Posted on 16th April '18

Putting the brand at the heart of strategic planning 

You need to know what your brand stands for if you’re to make good on its promise As br...

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Brand Strategy | Posted on 16th April '18

The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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Strategic North

2nd Floor, Westgate House,
44 Hale Road, Hale,
Cheshire, WA14 2EX

+44 (0)161 942 9610 hello@strategicnorth.com