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Thought Leadership  |  Posted on 12th December '18

How to Plan and Run a High Performing Pharma Workshop

  Top Tips for Pharma & Healthcare Brand Teams In our work, rarely a week goes by when we are not planning or running a client workshop, usually wit...

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Thought Leadership  |  Posted on 3rd September '18

Does Your Brand Tracking Help You Optimise Performance in a Digital World?

Strategic North: A Brand Health Special In the quest for world class performance, how d...

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Competitor Response Strategy Thumbnail

Thought Leadership  |  Posted on 29th May '18

A New Approach for Pharma Competitor Strategy

 Innovative pharma brand teams are finding there’s a new and better way to respond to ...

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Patient Research

Customer Research  |  Posted on 16th April '18

An Integrated Patient Journey

To truly improve patient engagement and support, we must start by understanding their j...

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Putting the brand at the heart of strategic planning


Brand Strategy  |  Posted on 16th April '18

Putting the brand at the heart of strategic planning


You need to know what your brand stands for if you’re to make good on its promise As br...

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Brand Strategy  |  Posted on 16th April '18

The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can p...

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Above Brand Strategy  |  Posted on 16th April '18

The Future is Bright. Could the Future be Nano? With Sonia Contera

For Strategic Tales we interviewed a diverse and interesting group of people. One of th...

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