In today’s ultra challenging and competitive healthcare world, developing strategies and plans that sit at a franchise, portfolio or disease area level are increasingly valuable approaches to help pharma/healthcare companies focus their resources and activities more effectively. In addition to our core research and brand strategy projects we have built a strong track record in working with clients on therapy/disease area, franchise level and LCM projects.
Often longer term and requiring broader and more multi-dimensional perspectives than the purely brand centric projects we work on, we place a strong emphasis on helping clients future proof these above brand type of strategies. Building alternative future focused, holistic healthcare environment scenarios helps enable clients to identify what could or should be done to proactively shape and influence the environment to better develop the conditions for future success.
Invariably many of these above brand strategies impact and involve stakeholders from across multiple parts of the organisation, often involved in activities across all stages of the lifecycle. Therefore facilitating and inspiring effective cross-functional senior engagement and alignment is also central to the way we tackle these types of challenges.