Articles
Thought Leadership | Posted on 29th May '18
A New Approach for Pharma Competitor Strategy
Innovative pharma brand teams are finding there’s a new and better way to respond to ...
Customer Research | Posted on 16th April '18
An Integrated Patient Journey
To truly improve patient engagement and support, we must start by understanding their j...
Brand Strategy | Posted on 16th April '18
Putting the brand at the heart of strategic planning
You need to know what your brand stands for if you’re to make good on its promise As br...
Brand Strategy | Posted on 16th April '18
The 4 C’s Portfolio Brand Building
Customer, Community, Category & Commitment: Building a strong portfolio brand can p...
Above Brand Strategy | Posted on 16th April '18
The Future is Bright. Could the Future be Nano? With Sonia Contera
For Strategic Tales we interviewed a diverse and interesting group of people. One of th...
Customer Research | Posted on 12th April '18
The Road to Prescription
Mapping customer needs, barriers and opportunities for your brand. One of the most impo...
Brand Strategy | Posted on 12th April '18
What is a Brand?
Defining brands and why they are critical to success in healthcare. As we start our col...
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