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Strategic North – A research and brand strategy consultancy specialising in healthcare internationally. Working with client teams to help unlock the full potential of their brands.

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Our Expertise

We are research and brand strategy consultants who specialise in healthcare internationally.

We work with client teams to help them unlock the full potential of their brands.

View our Expertise
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Our DNA

Our uniqueness comes not just from what we do but also the way that we do it.

Our DNA

Our Thinking

Competitor Response Strategy Thumbnail

A New Approach for Pharma Competitor Strategy

Take a new approach to pharma competitor strategy by walking in your customer’s shoes. Innovative pharma brand teams are finding there’s a new and better way to respond to competitive situations. The traditional approach relies on CI and...

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Patient Research

An Integrated Patient Journey

To truly improve patient engagement and support, we must start by understanding their journey. Major pharma companies tend to adopt vision and mission statements which put the patient at the centre, for example: GSK: We want to help peop...

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Putting the brand at the heart of strategic planning


Putting the brand at the heart of strategic planning


You need to know what your brand stands for if you’re to make good on its promise As brand building specialists, our work at Strategic North centres on strategic brand insight and planning, and – given that focus – we believe...

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The 4 C’s Portfolio Brand Building

The 4 C’s Portfolio Brand Building

Customer, Community, Category & Commitment: Building a strong portfolio brand can pay dividends. “Creating effective brand portfolio strategies is one of the most difficult and critical challenges facing today’s executives. Too often...

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