Strategies shouldn’t be abstract documents that sit gathering dust on the shelf. If they don’t guide and enable what you do on a day to day basis they’re not worth the paper they’re written on.
Every time we help build a strategy we have this at the front of our minds.

Strategies shouldn’t be abstract documents that sit gathering dust on the shelf.
If they don’t guide and enable what you do on a day to day basis they’re not worth the paper they’re written on.
Every time we help build a strategy we have this at the front of our minds.