The success of an AstraZeneca project to revitalise its Faslodex brand, supported by healthcare brand building agency Strategic North, has been recognised by the PMEAs as finalists in the prestigious annual awards are announced. Strategic North partnered AstraZeneca in a strategic project to revitalise the Faslodex brand, a breast cancer drug first approved 10 years ago. As a result of the project a sustainable global re-positioning was adopted achieving significant volume growth in major markets.
Debbie Allman, Partner at Strategic North said, "The Strategic North brand building approach supported the Faslodex global brand team to develop a compelling positioning and a focused brand strategy. With a fully aligned and engaged team, the implementation was underpinned by a clear messaging framework that enabled AZ to achieve a commercial turnaround."
David Brocklehurst, Global Brand Director, Faslodex said, "Strategic North partnered with the Faslodex global brand team to deliver outstanding results. The outputs of this strategy revitalisation addressed the challenge exquisitely. The results speak for themselves!"
And what is the greater significance of this success? Well according to AstraZeneca's Suzanne Fowler, UK Brand Lead, Faslodex, "It means that more women are receiving the right treatment at the right time."
As Strategic North and AstraZeneca await the prestigious Pharmaceutical Market Excellence Awards*, which take place in London on 25th November 2015, Allman's outlook on building a meaningful client relationship is positive, she adds, "As we continue to partner the AZ team we are excited about the possible outcomes of our future work together".
*Faslodex Revitalisation is a finalist in the category of Brand Lifecycle Excellence: Established Product Management.
The impact of work carried out by healthcare brand building agency Strategic North has been recognised, as the Market Research Society announces finalists for its prestigious annual awards.
As a finalist for 'Best Agency with a turnover under £20m', Strategic North believes that what differentiates it is the ability to truly align research and strategy into one integrated and seamless brand building approach.
"By developing and implementing our own unique and genuinely world class approach to building healthcare brands, we ensure our research is set up to explore the fundamental drivers of behaviour and the triggers of change and build an understanding of what a brand means to customers to achieve a sustained performance. It is built on robust foundations, on a deep understanding on how healthcare customers make decisions as human beings first and foremost", explains Strategic North Partner, David Coleiro.
And what do clients have to say about working with the Strategic North team? As an AstraZeneca Brand Director put it recently, "In Strategic North we found the best people who are as dedicated and passionate as the internal brand team to get this product to our patients. Strategic North has been a true partner to AZ and is completely in tune with our brand."
As Strategic North awaits the prestigious MRS Awards, which take place in London on 7th December 2015, Coleiro says, "We are still a young business and so it means a great deal to have our work recognised by a cross industry organisation like the MRS. We would like to thank all our fantastic team and our clients, with whom we work so closely and who have entrusted us to help them turn insight into brands that deliver tangible commercial outcomes and ultimately make a difference to a patient's experience."
Following a strong period of growth healthcare marketing agency Strategic North, is delighted to announce the promotion of John Grime to Director. An invaluable member of the team; the promotion recognises his hard work and dedication to the success of the agency in 2013.
John has specialised in healthcare insight and strategy work for the past ten years, at numerous agencies including Adelphi, before joining Strategic North in May 2011.
John's new role will be to lead on further developing the innovative research methodologies offered by Strategic North, and to continue to support clients in developing robust and pragmatic strategic marketing plans, to overcome current and future business challenges.
John said"Strategic North is a fantastic agency that does really great work for clients - I am excited about my promotion and being in a position to further enhance our insight approaches".