As a Director at Strategic North John works with healthcare clients, both big and small, across a range of therapy areas to challenge thinking and build strategic stories that ensure desirable destinations are reached.
John has helped crowded and mature therapy areas, time travel to the future and identify commercial opportunities that shake-up current perceptions and form the base of a new strategic path. In addition, John has worked with existing in-market brands to address challenges and maximise current opportunities.
Having previously worked at a senior level at a market research agency, John brings specific expertise in insight generation - he knows what question to ask and what technique to use to get the answer that is needed.
When he's not looking for ways to help clients be more successful, John can be found playing music, at the gym or pondering over a good iBook. He lives his life by the phrase "What's the worst that can happen" and enjoys spending time with new people and in situations he's never been.