It was while studying for a Masters in biotechnology and enterprise that Deana's interest in pharma research and consulting was sparked. She gained experience working in market research and value development before joining our Research and Planning team as an Analyst.
Deana combines her academic knowledge with hands-on experience gained early in her career. She understands the impact of market research on brand development and is skilled at processing and assessing detailed information to identify key drivers and barriers for a brand.
Deana is originally from Texas and has now fully adapted to life in the north of England - who doesn't love Manchester? Outside of work she likes to explore her creative side: either practising her lifelong love of dance or collecting ideas for her latest sewing project. She claims this could be fashion therapy that will actually reduce the shopping bill!