David is one of the four founding partners of Strategic North and brings a wealth of consultancy experience from a range of industries including IT, telcomms and FMCG as well as 15 years in diverse healthcare roles to bear on the projects he works on and the business as a whole.
His work across multiple regions and markets (and not forgetting his unique Scottish/Maltese ancestry), makes him the perfect leader for many of the big multicultural global projects we work on. David's deep insight into what makes customers tick both internally and externally, together with great people skills ensure the teams we work with come to the end of our projects, inspired and engaged about the future possibilities for their business or brand. He is passionate about engaging with a diverse range of stakeholders in healthcare and driving debate in our industry.
David's love of a challenge means no project is too tough and he thrives on making the impossible possible and the complex simple.
Loved by all the rest of the Strategic North for his wife's amazing cake making skills, he's one of Dundee United's most ardent fans and enjoys nothing more than teaching his young son about the long history of injustice meted out to Scotland's national sporting teams.

I genuinely love coming into work every day to work with smart people and great clients, to help solve interesting marketing challenges... and at Strategic North, that's exactly what I get to do

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