We believe we are only as good as our last project and we have developed strong, trusting relationships with people in pharmaceutical and healthcare companies all over the globe who value our knowledge of health trends and systems, our understanding of customer behaviours and our strategic, scientific and commercial acumen.
We have worked closely with senior teams on brand building projects at a local, regional and global level including:
"Partner is an overused word but the Strategic North team really deliver this. They are highly skilled at getting you to take a good honest look at your challenge or issue and they will stick with you in creating and delivering a solution. On a less rational note I know when I work with Strategic North they will never let me down!!"
"The results and presentation were thorough and innovative, prompting a seasoned colleague to comment that this was the best research findings presentation he had seen in his 10 years in marketing [at this pharma company]. I have since recommended this agency to other colleagues."
I have worked with Strategic North in various roles and companies over the last six years. Each and every time, I am consistently impressed with their work ethic, attention to detail and ability to get to the core of what I'm looking for - even if I don't really know. Their outputs are so meaningful that I have utilised their work multiple times - in multiple situations - and long after the original project. They are truly forward-looking and innovative in an industry that often relies on the old ways of doing things. A friendly and close knit team, Strategic North are not only professional to work with, but also fun. You couldn't ask for a better partner.
"Strategic North distilled a large quantity of complex information, across a diverse range of liquid and solid tumour types, into concise, digestible opportunity snapshots. This provided a strong platform for opportunity prioritisation, which allowed us to identify with confidence the most attractive opportunities to include in our oncology franchise LCM strategy plan. I was particularly impressed with how they managed to run the process with our product teams located in different time zones; planning and expertly facilitating several multi-location, cross-functional workshops."
"When you hire Strategic North you should be ready for the challenge. The team will bring strong expertise through insight collection and will make sure you focus on what is critical to build a solid brand. Partnering with Strategic North has been a great ride, with some good laughs and fun on the way!"
"Our recent work with Strategic North was expertly facilitated, extremely productive (the output helped inform our recent business investment plan and identified new opportunity areas) and importantly was fun and energising. The ability of this group of folks to accomplish this in the way they do is admirable and fully get my vote of approval for future work."
"Our leadership team mentioned that the process was great and that this was setting a new standard/precedent for how we will do things in the future! We were really flattered - thanks again for your great contributions!"
"I have worked with Strategic North for more than seven years now — even as I have moved from one pharmaceutical company to the next. Their ability to be flexible and apply their skills to the complex— and very different — projects for which I have asked their help never ceases to amaze. From discovering the underlying best practice principles in customer interaction across industries, to strategic life cycle management in a specific therapy area – Strategic North never let me down."
"I've worked with Strategic North extensively on diverse projects and would consider them at the top of my list of 'go-to agencies'. They were instrumental in developing Global brand strategy and positioning, where their mastery of qualitative research allied with their consultative approach worked really well. They've also conducted market understanding projects for me on a new disease area and have put together and facilitated numerous workshops on a range of topics. I would have no hesitation in recommending them."
"Key differentiator for Strategic North is they turn business priorities into actionable programmes through:
"Working with Strategic North was very efficient and effective - they understand oncology therapeutics and can jump right into a project, so a lot of time is not wasted bringing a team up to speed. Strategic North helped us hone in on key disease states that could provide the greatest opportunity for the franchise and expand into new indication for our commercialized products."
"I take the opportunity whenever I can, to let others in the industry know about great agencies and Strategic North are one of those. They think innovatively about a project, to give you market research studies which go that bit further; they really do have an edge in terms of how they think about a problem. Aside from that, every interaction I've ever had with them I've come away from it energised and excited about my studies."