Publications

One of our values is to be pioneering, and to stretch not only our own thinking, but also that of our peers in the industry. We do this by constantly learning and we regularly conduct our own research to explore industry challenges. We are fortunate that we are often asked by the leading trade journals to share our thoughts and we have our own regular Building Purposeful Brands column with Eyeforpharma. Here is a selection of our feature articles. Enjoy!

The 4 Cs of portfolio brand building - Eyeforpharma Oct 2016
 
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Evolve or die - PME July 2016
PDF 577.34 KB
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Addressing the challenges of chronic disease - Pharmaphorum June 2016
PDF 536.18 KB
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Tomorrow's world today! Why the future of your brand starts now - Eyeforpharma June 2016
 
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Improving health through behaviour change - Pharmaphorum May 2016
PDF 773.73 KB
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Tackle the future with team healthcare - Pharmaphorum April 2016
 
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Mapping your brand's road to prescription - Eyeforpharma April 2016
 
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The disruptive impact of tech on healthcare - Pharmaphorum Jan 2016
PDF 660.37 KB
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Spot the opportunities others miss - Eyeforpharma Jan 2016
 
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The future of healthcare - Pharmaphorum Dec 2015
PDF 239.11 KB
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Opportunity doesn't come knocking - Eyeforpharma Nov 2015
 
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An integrated patient journey - Eyeforpharma Nov 2015
 
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Do we really understand how physicians and patients make decisions? - Eyeforpharma Sept 2015
 
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Putting brand at the heart of strategic planning - PME Sept 2015
PDF 228.83 KB
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The recipe for a successful strategic plan - PME Sept 2015
PDF 408.14 KB
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The power of push and pull - Eyeforpharma July 2015
 
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What is a brand? - Eyeforpharma June 2015
 
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Jobs to do - PME June 2015
PDF 453.79 KB
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Building Purposeful Brands - Eyeforpharma April 2015
 
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Re-framing the challenge of Alzheimer's disease - Pharmaphorum Feb 2015
PDF 164.34 KB
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Think Tomorrow To Act Today - Pharmaphorum July 2014
PDF 380.01 KB
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Fast and Slow Thinking - PME October 2014
PDF 440.19 KB
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What's holding you back? Healthcare business models - PME February 2014
PDF 511.64 KB
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Strategic Tales - global stories shaping the world of tomorrow
PDF 1.45 MB
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Strategic North Little Book of Blogs
PDF 3.88 MB
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Untapping the unconscious: the next revolution in pharma marketing - Pharmafile September 2013
PDF 432.86 KB
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Brand building in pharma - PME June 2013
PDF 452.65 KB
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An ideal world: joint NHS and pharma working - Pharma Times June 2013
PDF 748.92 KB
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Scratching the surface: joint working - Pharma Times May 2013
PDF 612.73 KB
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Healthcare innovation and collaboration - PME March 2013
PDF 346.53 KB
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What can pharma learn from Olympic sports coverage? - PM Live August 2012
 
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Value of medicines - PME September 2012
PDF 2.72 MB
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Necessity is the mother of invention - Pharmafocus November 2012
PDF 681.77 KB
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Healthcare 2025: what the future holds for pharma - Pharmafocus September 2011
PDF 171.56 KB
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Disruptive change - Pharma Marketing March 2011
PDF 566.28 KB
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Recreate the love - PME December 2011
PDF 327.03 KB
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At the core: true marketing - PME December 2010
PDF 111.02 KB
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Tomorrow's world today - PM Live April 2010
 
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