Our innovative approach to research is all about going beyond the obvious and delivering impactful, strategic insight that enables the customer voice to be louder clearer and more central to brand and business decision-making.
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Strategic North – A research and brand strategy consultancy specialising in healthcare internationally. Working with client teams to help unlock the full potential of their brands.
Our Expertise
We are research and brand strategy consultants who specialise in healthcare internationally.
We work with client teams to help them unlock the full potential of their brands.
Actionable Customer Research
Brand Strategy
Whether you are developing a brand for launch, building your annual brand plan or reviewing your current strategy in light of new external threat or market change, our customer centric brand building approach is focused on helping you to identify what you need to do to positively impact your brand and business performance.
Above Brand Strategy
In today’s ultra challenging and competitive healthcare world, developing strategies and plans that sit at a franchise, portfolio or disease area level are increasingly valuable approaches to help pharma/healthcare companies focus their resources and activities more effectively. In addition to our core research and brand strategy projects we have built a strong track record in working with clients on therapy/disease area, franchise level and LCM projects.
Competitor Response Strategy
Our engaging workshop led approach to helping you defend your brand(s) against the ever evolving competitive threats goes beyond the traditional CI, data-led wargaming approach. It is specifically designed to put your customer and potential customer at the heart of the process.
In-Market Brand Performance Assessment
Understanding the key levers impacting your brand’s current performance is often the critical first step towards growing your brand. Working with clients to build their brands, we recognised that traditional DFUs and ATUs are rarely to right tool for this job in today’s multi-channel world. As a result we created BrandFIT™ : our novel approach to tracking brand performance.
Our DNA
Our uniqueness comes not just from what we do but also the way that we do it.
A unique combination of research and strategic skills
We have always believed that the integration of deep customer understanding with smart, action-oriented strategic thinking is the foundation for sustainable brand growth. Therefore Strategic North has been designed and built to do just that.
Positively provocative
We are not passive partners. Fresh thinking, creativity and a different perspective are all reasons our clients ask us for help so we are always looking to stretch our thinking and yours.
Active collaborators
We are not black box consultants, we thrive on working as part of your team, co-creating and working actively and collaboratively to energise the projects we work on and the people we work with.
Healthcare specialists with a progressive outlook
As specialists who understand the distinctive challenges and workings of the world of pharma/healthcare, we know what it takes to develop innovative thinking that works. We also know how to translate it into action plans that will make a sustainable difference to your brand both now and in the future.
Our DNA
Our Thinking
Does Your Brand Tracking Help You Optimise Performance in a Digital World?
Strategic North: A Brand Health Special In the quest for world class performance, how does a pharma brand team diagnose the health of its brand and optimise performance? ATUs and DFUs are the traditional market research approaches for br...
Strategic North
2nd Floor, Westgate House,
44 Hale Road, Hale,
Cheshire, WA14 2EX
